Thai bites and cocktails beside a navy banquette.A couple enjoying a purple cocktail and Thai small plates in the same navy booth.
Brothers Social
Press and drag the center circle right to reveal guests enjoying the setting, or left to return to the table. Use the arrow keys for fine adjustments. Home shows the table. End shows the guests.
Brothers Social monogramBrothers Social

Thai soul.
Social spirit.

Thai Tapas · Cocktails · Sweets

02The story

From Thailand to Rockville

A familiar feeling.
A new rhythm.

Back home in Thailand, Tae and Lily knew the pleasure of gathering around a table. Small plates, easy conversation, and a welcome that made you want to stay.

Brothers Social is envisioned as a new gathering place in Rockville, bringing that feeling to a room that moves with the day.

Light and easy at lunch. Warm over dinner. More spirited as the evening unfolds. The mood changes; the Thai soul stays.

A Thai neighborhood street at blue hour beside friends sharing small plates in a navy lounge with violet accents and botanical art.

03The founders

A shared
instinct.

Tae and Lily share an instinct for hospitality: generous at the table, thoughtful in the details.

Their vision brings Thai small plates, cocktails and easy conversation together in Rockville.

Tae, co-founder of Brothers Social.

Tae

Co-founder
Lily, co-founder of Brothers Social.

Lily

Co-founder

04The identity

Brand direction.

Thai character. Social ease.
A graceful signature, rich color, and a conversational voice.

Primary signature

Brothers Social

Thai Tapas · Cocktails · Sweets

Horizontal wordmark · The principal expression of the name

Brand symbol

Approved borderless Thai-inspired Brothers Social emblem.

A standalone accent.
Menus · Coasters · Signage

Editorial type

Playfair Display

Regular 400 / Italic 400

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ’ . ,

Expressive headlines. Italic for a moment of warmth.

Supporting type

Montserrat

Regular 400 / Medium 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ’ . ,

Clear body copy. Spaced capitals for navigation and labels.

Core palette

Midnight blue

#0B2538 Depth / primary field

Brass gold

#B79051 Warmth / accent

Espresso brown

#38271F Intimacy / secondary field

Cocktail purple

#702458 Energy / lighting accent

Deep tones lead. Brass adds warmth. Cocktail purple brings a restrained modern accent to lighting, art and small brand highlights.

CharacterThai roots. Contemporary expression.

VoiceAssured, inviting, a little playful.

TypographySupporting type complements the approved wordmark.

05Atmosphere

A room that
draws you in.

Low light. Deep blue. The hum of the bar, the comfort of your own corner. Enough energy to feel part of it. Enough ease to stay awhile.

Refined interior with violet accents, botanical art and midnight velvet seating.Refined cocktail bar evening with guests mingling, three uniformed bartenders and a male DJ with seated guests to his right.
Evening loungeGood company and a little rhythmRefined interiorViolet accents and botanical art
Press and drag the center circle right to reveal evening service or left to return to the refined interior. Arrow keys make fine adjustments. Home shows the refined interior. End shows the evening lounge.

07The drinks

Thai flavors.
A spirited twist.

Citrus, tropical fruit and fragrant pandan. A little craft at the bar, a little color in the glass.

Four signature cocktails on dark marble, with a bartender pouring the pale green Pandan Martini.

Bangkok Highball

Lemongrass & bright citrus.

Golden Mango

Tropical mango, a touch of chili.

Pandan Martini

Fragrant pandan, a silky finish.

Butterfly Kiss

Bright citrus, a floral finish.

08By day

A little variety.
A brighter lunch.

Leaf bites, crisp fish and fresh pomelo, gathered on a sharing tray. A small mango sweet rounds out lunch.

A daytime walnut tray of Thai leaf bites, crisp fish, pomelo salad and mango sticky rice, with a guest lifting a leaf bite.

Pick a bite. Pass it around.

A few favorites on one tray, made for sharing over an unhurried lunch.

Thai Iced Tea Velvet and Pandan Coconut Latte in warm daylight.

Cool, fragrant, unhurried

Thai iced tea, pandan coconut latte or a bright citrus mocktail to sip between bites.

09Hospitality

Hospitality
has personality.

A thoughtful recommendation. The next round, just when you want it. Attentive to the table, easy with the company.

A little intuition.
A lot of care.

Preparing film…

10Social

11Occasions

Make it an
occasion.

From a birthday toast to a team dinner, Thai small plates and thoughtful hosting make the gathering feel personal.

Four friends sharing petite Thai flower dumplings, miang bites and crisp fish, each with their own cocktail in a softly lit navy lounge.

Celebrations

Birthdays and milestones. Small plates, raised glasses, favorite people.

Private

An intimate gathering or a full-room event, shaped around your guests.

Corporate

Team dinners and client receptions, with room to talk beyond the workday.

12Technology

Modern tools.
Human touch.

A table booked. An order understood. A payment made with ease. Connected tools leave more attention for the guest.

Proposed Brothers Social guest menu, table-service tablet and operations dashboard, each with the complete gold monogram and wordmark.

A proposed connected experience

For the guest

Browse the menu, reserve a table and keep in touch after the visit.

For the team

Tables, orders and payments in one flow, with more attention for the room.

Behind the scenes

Clear reporting and useful insights help the team plan the next service.

13Partnership

Brothers Social

A new reason
to be here.

A lunch close to home. An evening worth meeting for. A familiar light along the storefronts.

We’re looking for a Rockville setting that can bring this vision to life.
A neighborhood gathering place, from lunch through the evening.

Thai Tapas · Cocktails · Sweets